Personalized URL, Direct mail Marketing, Sahajanand InfoTech

What is P-URL?

SahInfo’s ClickableInk is a marketing vehicle running on the wheels of Dynamic Micro Site, Real-time Back-end Tracking Mechanism and E-Coupon / Certificate to reach you to the target achieving destination.

You have a website, but when you need much more in a web presence, not just contacting your customers but want to count on each contact-value, here is when comes the Personalized URL (P-URL). P-URL is the most effective tool to measure the effort, campaigns, advertisements, etc.

Sending a common-for-all direct mail campaigns to today’s highly web-savvy audience has now become very boring and not-so-working tool.

P-URL is a web based technology that combines your highly targeted message with marketing efforts giving them a personal touch , which not only is a lucrative but tremendously revenue generating tool. We call it a ClickableInk. Our Dynamic Micro Site nurtures the response rate and our Real-time Back-end Tracking Mechanism provides the measurable accountability of the transactions. You just click SahInfo’s ClickableInk and see how swiftly it hits your target.

P-URL is a technology that allows you to generate unique and personalized landing page / Personalized URL for your every client in your mail database. It looks like http://firstname.lastname.yourdomain.com, for e.g. john.adams.yourdomain.com. When the clients click on this personalized URL; they will be directed to their own Dynamic Micro Site containing the mails, offers, products, and/or services especially meant for them. The experience will be a personal touch calling for the prompt action. It Works FANTASTIC!!

How it works?

It works in 4 easy steps which lifts you up so high that you can touch the difference.

Contact via Direct Mail Piece, Post Cards, E-mails, etc.

Link to their Personalized Landing Page.

Capture their Visits.

Generate Sales Leads.

click to enlarge

•	Contact : Contact your targeted leads by sending them Direct Mail Piece or E-mail
	Blasts or Post Cards.
•	Personalized Landing Page : Provide a link to Personalized URL and land them to
	their respective Dynamic Micro Site.
•	Capture Visits : Capture their visits to their OWN Landing Pages.
•	Generate Sales Leads : With the help of clients’ Reaction, bifurcate your leads into
	category and generate Sales Leads accordingly.

Why P-URL?

Back days, the word personalization was limited only to overprint a recipient name in the void space in the design that was common for all. But today, personalization has crossed all the boundaries; it can be applied to text, brochures, imagery, etc... Now add the power of P-URL to personalization, and this is not “just personal”, this is measurable and impressive!! Just imagine how strong campaigns you can make campaign specific URL to strike the client. The former creates measurable transactions and positively influence your steps towards accomplishment of your bottom-line.

The wrong mailers are less cost competent and less effective, sometimes nil effective than a small pinpointed direct data driven mailer. At the end, you come up with the conclusion that out of 400 leads, only 50 responded, or 100 responded or so…Rest money for the rest of the leads have been wasted. DON’T FORMULATE THESE EXPENSIVE METHODS OF R & D!!!

Are you the junk-mailers for your customers? The question comes back with the answer, P-URL. It helps you evaluate your promotional movements and gives you valuable course correction.

Benefits / Features :

Now-a-days, all the traditional / conventional ways of advertising are either replaced or being merged with online marketing techniques. Even the flyers, brochures and other tangible means of communications are now replaced with online flyers, e-brochures, etc and are sent online to the customers. The role of e-marketing has now become more responsible and more responsive. As per recent DMA study, one out of three direct mail recipients prefers to respond online. P-URL brings revolution in direct response marketing.

Very Cost Effective and Guaranteed increase in ROI.

Allow you to start with your current brochures, flyers, posters, e-mail or other advertising formats and link to the customers Personalized URL to generate results beyond imaginations.

Real time Back-end Tracking Mechanism works as Instant insight in the effectiveness of the said campaign.

Enables to toggle promotional activities as needed for respective products and thereby leads you to call-to-action of what’s working in real time.

Lend a strong hand to know customers’ choices, interests, profile and ultimately leads to customers’ segmentation. Design different campaigns for different segments and hit the bull’s eye with surefire results.

Acts as not Hard-to-Market but as Smart-to-Market. Your customers now no need to go through the contents they have no interest in; you can send them requisite contents based on their need analysis.

Data-Driven marketing facilitates sending timely messages as per your clients’ seasons, offer, promotions and other such buying recommending programs.

Instruments like survey forms help you gather relevant and very valuable information to help you better understand their needs and tailor your offerings to those needs in advance.

Out of sight is out of mind. P-URLs are non-failing instruments to let you stay in constant touch with your clients and update and grow their information at intervals.

10.

P-URLs also act as instruments to gather additional information from the clients, fill out the survey forms, registration for upcoming events and much more. Simultaneously you can update your database for future use

11.

P-URLs can be set up using a name that more accurately reflects your event, company or industry.

12.

Over your sales cycle, grow business relations healthy and step up your sales action by aligning your sales and marketing process accordingly.

Offers on offers depending on your VIP customers, Warm customers, Cool Customers will position you as an expert, which will help you immensely to turn your Cool customers into Warm and Warm customers into VIP.

14.

The statistical data of the customers who have taken the print-out of the online event pass, E-Coupons, etc. helps the business owners to follow-up with those clients who were interested in discounts, sales or exhibitions but did not turn-up due to one or the other reason. They can extend their offer for such customers and can thus fulfill the real reason of keeping the sales and exhibitions.

PURL makes your niche narrow and solid to the level that you can narrowly focus on who your clientele are and what you have for each of them.

For a start we can provide you with a Free Demo…you just have to provide us with your ad material or scanned copy of your brochure and we build online replica of your marketing material and host it on-line. Try it out for a campaign or two absolutely free and see the results for yourself. There is no obligation for using it free. That is just to give you an idea of power of our ClickableInk.