| Exhibitor's Advantage System (EAS) : |
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| EAS, designed by SahInfo especially for tradeshows can rally-round you and your booth owners in the fields of advertising and selling. With SahInfo’s “tradeshow special” e-booth, you experience the difference and watch out for the up upshots!!! It will augment the ultimate customers’ traffic to the tradeshow and capitalize on the customers’ participation positively. Contact us for your very next show! |
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| Allow high-tech advertising strategy accessible to your customers, both booth owners and ultimate customers. EAS is a tool that builds booth owners’ customer base pre-show increases their sales at the show and heaps their database post-show. |
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| For Booth Owners: |
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Its Working: |
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| EAS functions as online booth that put together all the details of the products, respective offers and discounts, response device along with the company name and booth #. |
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| It is attached with discount coupon or gift certificate, which the customers can avail of by presenting the printout to the booth owner at the tradeshow or by mentioning the coupon serial number, if buying online. |
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| It is backed up by online back-end report. |
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1. |
Generates three data on every click – routed to tradeshow organizer, particular booth owner and SahInfo each. |
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Stockrooms furnish of past data such as year wise information of booths, customer walk-in ratio, etc for future shows, .e.g. show.expo2006.com, show.expo2005.com. |
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| For a tradeshow, two types of EAS are designed, one for the tradeshow and the other for the booth owners. |
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| EAS for tradeshow: it’s designing: it contains : |
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1. |
The URL address with the tradeshow name. e.g. show.expo2007.com |
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All the information of booths |
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companies’ catalog enfolding their respective booth # No. |
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Segment wise information i.e. filtered results of companies dealing in same product / service, country wise, area wise, etc… |
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Booth #s already booked |
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| EAS for booth owners: it’s designing: it contains : |
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1. |
The URL address with the tradeshow name. e.g. show.expo2007.com |
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Product information, its benefits and use |
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Discounts and offers |
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Online purchase facility, online booking facility |
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Query form / T-A-F form / customer info form with submit button |
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Visit scheduling form |
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EAS as promotional tool for tradeshows : |
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| The micro site that is meant especially for tradeshows and other such event base reason, are designed keeping in mind the following functions. |
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| The EAS function : |
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1. |
To capture customers’ attention is the focal point of its designing. |
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It works as two-way communication tool. |
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Prioritize every reason for visitors to buy the product/s. |
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It set up customer’s buying mood prior to the show. |
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It databases for the prospective buyers’ directory pre-show. |
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The response device pushes the interactive hints towards the clients. |
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Establish a lasting impression. |
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Provide on-show and off-show visitors easy access to useful dealer information pages. |
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| Booth owners can cautious their existing and loyal customers to stopover their EAS either via e-mail, or direct mail piece. They can also include the link to EAS by several ways for both repeat visitors and first time visitors. |
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| Customers’ Touch Point : |
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1. |
Listed on the show organizer’s website. |
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Hyperlink in e-mail |
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Hand-slips, hoardings, shine boards, newspapers (provide EAS link) |
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Own marketing campaigns (provide EAS link) |
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Own website (provide EAS link) |
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Information taken from the booth visitors. Later they can send link to those visitors as a post-show process |
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| Benefits : for Organizers |
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1. |
Amplifies the booth owners’ ROI, assures them as your definite clients for your future shows, and makes your show accomplishing. |
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Data history bases the platform for future tradeshows’ statistics. |
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The imperative role in deciding factors regarding inflow of visitors, number of booths, number of tickets, staff numbers, etc...can be firm-decided before hand. |
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Online back-end report outperforms the hand slips and other media of advertisement. |
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Bestow you with the customers’ buying fundamentals for upcoming tradeshows. |
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Consent to staff management and other course of action on straight time. |
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| Benefits : for booth owners |
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1. |
They can convey the message to their clients, one that is relevant, respectful and sincere. |
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There is no issue such as shortage of hand-to-hand ad materials. |
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Majority of the hand-slips are thrown away and are no more available for post-show reference. EAS works as a solution here. |
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Just handing out the literature to the visitors at the show limits conversation at one end. EAS comes as effective way out. |
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Many of the passers by who didn’t stop at the booth got the impression of the booth. It is advisable to keep show information on the website for couple of months after the show. EAS serves the best source for them. |
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Online purchase facility is a boon to the customers who have not visited the booth, yet allows them to seize the benefits and discounts presented on the product. |
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Visit scheduling form allows capitalizing on staff allocation, gift redemption process and other such activities before hand. |
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