Personalized URL, Direct mail Marketing, Sahajanand InfoTech

Dynamic Micro Site :

Our Dynamic Micro Site take in the look and feel of mini sites that encloses all the relevant information, offers, promotional activities, upcoming events, event pass, discounts, E-Coupons, fill-in forms, and anything that the sellers sense buyers should know and the buyers feel that are needful to them. It may create an impression of flyers, brochures, invitation cards, or any other thing can be static or animated with different promotions depending on the viewers’ choice and the message that the seller wants to convey.

How it Works?

The customers are guided to a particular URL meant especially for them segment wise, or sometimes individually. Generally, there are two ways to drive the traffic to the Dynamic Micro Site: Traditional direct marketing and e-marketing. You would use traditional direct marketing and/or e-marketing to hurl the traffic to a Micro-site built just for the campaign. At trade show, you would hand out ‘gift cards' that asks people to go visit the Micro-site and claim their prize. In space advertising, you would have the web site as the call to action. In direct mail, you can send a Post Card featuring a personalized URL. In e-marketing, you would insert hyperlink of the landing site as a call to action.

Micro Sites are so dynamically build that once there, the visitors come across an explicit call-to-action, designed to further the interaction and relationship. The call-to-action can take any form.

Dynamic Micro Sites: the work flow:

1.	The landing page with ‘Teaser Copy' hyperlinked to the e-Form.
2.	The e-Form, where you ask the visitor to give their information.
3.	A back end database that can pre-populate the e-Form based on the invitation code if so programmed.
4.	A back end ‘mini database' of respondents with the data tabulated from the e-Form filled out by the visitors.
5.	The landing site solutions are integrated in the Data Bank. Your ‘Site’ and the database files are stored in your databank account for future use and reference upon completion of the campaign.

Dynamic Micro Sites complementary to Corporate Websites:

Corporate websites are designed to get acquainted with the company that contains the company info all in details. It encourages background research, establishing a brand, and analyzing the business goals and strategies in a broader sense. Whereas Micro Sites are special-purpose landing pages that have a precise task to carry out. The Micro Sites can be designed on daily, weekly or monthly basis depending on the message to be conveyed and schemes to be highlighted.

Micro Site is intended to be highly-focused and concrete to give a proactive push to the company when it wants to set in motion a particular customers’ act. It does not disturb the activities of the existing website and neither does it play or undermine the other objectives that the corporate website is trying to achieve.

Dynamic Micro Sites in line up with E-mail marketing:

SahInfo uses the power in Dynamic Micro Sites that puts them in the core of your marketing and sales promotion activities to give you unfailing results. The influential technology like pre-populated forms and Micro Sites meant for specific campaign gives high-ranking to your marketing activities.

While focusing on increasing the e-mail marketing open rates, Micro Sites also have a tremendous impact on reducing the distance between open rate and success rate.

Dynamic Micro Site; from sales and marketing perception: Benefits / Features:

It has been proved that these tactical and highly-focused micro sites serve the sole purpose of magnetizing customers to the company, but that also by inputting less time and fewer endeavors. Our result-oriented marketing research says that the instantaneous and pressing response can be called for, by these Dynamic Micro Sites showing the excellence in creating them. They have written many successful stories to elicit customers’ attention.

Benefits:

1.	“Good things always comes in small packages” The small landing page can contain personalized mails, images, offers, products or service information, and can be in the form of brochures, survey forms, news letters, business invitations, etc.
2.	Using careful controls, Micro Sites are stronger means to test checking the effectiveness of the marketing tactics.
3.	The promotional details and eye-catching offers on selected products and services can be highlighted to reinforce the reason for the customers to opt in for the product.
4.	With the help of Real-time Back-end Tracking Mechanism, the range of subsequent micro sites can be developed, providing aerodynamic channel of selling strategy.
5.	They put a break to the anonymous website traffic and wastage of opportunities to create a potential lead.
6.	They tend to create one-on-one relationship in the long run over sales cycle, without meddling into current affairs of the company.
7.	They are used to call for prompt sales close, generating more revenue and turning the traffic into the customers through the course development.