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| Dynamic Micro Site : |
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| Our Dynamic Micro Site take in the look and feel of mini sites that encloses all the relevant information, offers, promotional activities, upcoming events, event pass, discounts, E-Coupons, fill-in forms, and anything that the sellers sense buyers should know and the buyers feel that are needful to them. It may create an impression of flyers, brochures, invitation cards, or any other thing can be static or animated with different promotions depending on the viewers’ choice and the message that the seller wants to convey. |
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| How it Works? |
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The customers are guided to a particular URL meant especially for them segment wise, or sometimes individually. Generally, there are two ways to drive the traffic to the Dynamic Micro Site: Traditional direct marketing and e-marketing. You would use traditional direct marketing and/or e-marketing
to hurl the traffic to a Micro-site built just for the campaign. At trade show, you would hand out ‘gift cards' that asks people to go visit the Micro-site and claim their prize. In space advertising, you would have the web site as the call to action. In direct mail, you can send a Post Card featuring a personalized URL. In e-marketing, you would insert hyperlink of the landing site as a call to action. |
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| Micro Sites are so dynamically build that once there, the visitors come across an explicit call-to-action, designed to further the interaction and relationship. The call-to-action can take any form. |
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| Dynamic Micro Sites: the work flow: |
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The landing page with ‘Teaser Copy' hyperlinked to the e-Form. |
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The e-Form, where you ask the visitor to give their information. |
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A back end database that can pre-populate the e-Form based on the invitation code if so programmed. more>> |
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