| Real-time Back-end Tracking Mechanism : |
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The technology behind this superb system encompasses a total of nine relational databases working in harmony with two graphical-user interfaces (GUIs), one for your prospects to view the site and the other for you to monitor the responses. Our existing clients view this as an exciting new technological break-thru in the direct marketing industry. A new and measurable response mechanism is now available with the click of a mouse. |
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| Real-time Back-end Tracking Report: |
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For additional thump, P-URL / ClickableInk gives you a bottom-to-top scenario of how effectively your campaign is hitting, which in-turn let you Sales Contact the Warm Prospects and Marketing Follow-up with the Cool Prospects. |
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| Bottom-to-Top Scenario of the Process : |
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| 1. |
Who received the mail |
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Who opened it |
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Who clicked the link |
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Who “just visited” the site |
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Who stayed on the site |
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For how long he stayed on the site |
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For how many times he clicked the link |
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What offer page he visited the most |
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What offers attracts him the more |
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Who filled T.A.F. form and hit the “Submit” button. |
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Who received the T.A.F. form and the cycle rounds……… |
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And all these reports with a Real-time Back-end Tracking Mechanism via web-based dashboard, so as soon as the client fill out a response form and hit the SUBMIT button, an instant alert will be sent to the administrative head via e-mail, CRM, or SMS tickle and pager, so you can contact them IMMEDIATELY. |
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| The comprehensive informational online reporting assists you to improve your current CRM, current database. Our report goes ahead of general reporting to provide deep individual insight in business needs. The three simple steps of report give a clear-cut idea of what further the business strategies to apply. |
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General report |
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Customized report and |
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Refined report. |
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| These three simple steps of reporting make your client-list refined or bifurcated according to clients’ requirement. Real-time Back-end tracking mechanism makes the business two ways interactive. |
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| Real-time Back-end Tracking Mechanism: THE POWER |
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| 1. |
Measure the strength of campaign by gaining immediate insight into the effectiveness of the campaign and thereby generating powerful reports. |
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Get to know the results by the way of clients’ visit, their response, their profile and other criteria. |
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Route leads to the concerned department heads via multiple convenient channels like CRM, e-mail, SMS, and pager. |
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Decide-up for the progressive follow-up schedule or for a new start with progressive new campaign. |
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| Benefits: |
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| No marketing program can be effective without results' analysis, and yet this is where so many programs fall apart. Using what you learn from past results is critical in driving future success. Without our, real-time analysis of your e-mail, with our tracking reports, you are able to: |
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View critical elements such as e-mail opens, click-through, undeliverable, and other metrics online and in real-time. |
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Capture how many e-mails were forwarded and how many new subscribers they generated. |
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Download customer lists based upon customer actions and send targeted audience for follow-ups. |
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Track your prospect by forwarding your direct mail offer to a friend who may benefit from your offer thru T.A.F. Mechanism. |
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Track who printed out event pass, print coupon or gift certificate so you can manage and control the gift redemption process. |
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Export results to other software for further analysis. |
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Use your findings to improve future campaigns. |
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